Buy custom A murky outlook for luxury goods
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| Topic: |
Business
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| Number of pages / Number of words: |
24 / 6687 |
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"By the middle of 2002, the numbers will normalize," he said. "People tend to underestimate how resilient consumers are. There seems to be no end to the pickup in appetite for these products. A number of retailers are reporting that although sales at tourist stores and airports are down substantially, sales in Japan and other markets are up substantially...
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The forecast of improvement in the industry could be undone if Japan remains mired in recession. Economic weakness depresses disposable income.
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Another key issue is how luxury goods are sold. The big idea for the last 10 years has been directly owned stores. These have been seen ?X rightly, by most accounts ?X as a way to control brand image and distribution and to maintain a high profile with shoppers...
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General points of the essay
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