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| Topic: |
Business
|
| Number of pages / Number of words: |
2 / 551 |
Essay's paper body
In some point this is special, this is the selling point.
Sometimes, controversy is an advertisement.
3. Do you think that A&F has implemented these features in its stores? Why or why not? Can you identify other retailers who are using emotional branding or appealing to the ‘experiential’ buyers?
For the features Pam Danziger provided, A&F do have high levels of customer involvement and interaction, a contagious, electric quality, and the ability to evoke shopper’s curiosity to explore...
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they set up an environment that fit to what they sell, they are using huge advertisement images in their store, sex models in the picture, perfume sprayed in the store.
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