Buy custom A Case Study Approach For Understanding Supply Chain Orientation In Indian Pharmaceutical Firms
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| Topic: |
Business
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| Number of pages / Number of words: |
25 / 6781 |
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The firm’s organizational learning, a major component of a market organization, goes beyond the boundaries of the firms because there exist a multitude of learning resources and skills to fulfill customers’ demands in an efficient and effective way. Thus a market orientation not only promotes the emergence of relationship marketing but also provides the reason for it to exist...
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Thus a market orientation not only promotes the emergence of relationship marketing but also provides the reason for it to exist.
Narver and Slater (1990) defined market orientation as an organizational culture in which all employees are committed to the continuous creation of superior value for customers through three behavioral components:
- Customer Orientation
- Competitor Orientation
- Inter-Functional Coordination
Market Orientation: Market orientation encourages inter-functional coordination within a firm...
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General points of the essay
A Case Study Approach For Understanding Supply Chain Orientation In Indian Pharmaceutical Firms
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