Buy custom A Career In Marketing
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1643 |
Essay's paper body
(Beckman & Davidson 1997) A short list of some of the categories that fall under a career in marketing are:
Public Relations
Brand Management
Promotions
Advertising
Market Research
Each relies on a combination of similar and decidedly different individual talents, knowledge and strengths to be effective in the job...
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An examination of each sub-field above will give a better insight into what each entails.
Market Research
Market Research involves researching the intended target. That target can be companies or individuals. (Petty) In order for a company to capture a market it must first be able to understand that market...
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