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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1857 |
Essay's paper body
Therefore, NIVEA started sales in supermarket with a great deal of promotional support. They started challenging advertising campaign to show the supremacy of NIVEA and have a powerful effect on consumers.
1970: The successful advertising campaign of the 70’s had provided Beiersdorf with the crucial basis required extending the NIVEA brand into a new market with new products...
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A large scale image research study carried out for European countries in 70’s showed that NIVEA enjoyed a high level of trust and was considered an honest brand of high quality. This product range was extended and divided into the following ranges:
1980: The product range of NIVEA was extended further on in the 1980’s where the new products introduced by them consist of the following products:
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