Buy custom What is a brand

Essay's paper info

Essay's paper body

A potter would identify his pots by

putting his thumbprint into the wet clay on the bottom

of the pot or by making his mark: a fish, a star

or cross, for example. From this we can safely say

that symbols (rather than initials or names) were

the earliest visual form of brands.

In Ancient Rome, principles of commercial law

developed that acknowledged the origin and title of

potters’ marks, but this did not deter makers of

inferior pots from imitating the marks of wellknown

makers in order to dupe the public...

In the

British Museum there are even examples of imitation

Roman pottery bearing imitation Roman marks,

which were made in Belgium and exported to Britain

in the first century AD. Thus as trade followed the

flag – or Roman Eagle – so the practice of unlawful

imitation lurked close behind, a practice that

remains commonplace despite the strictures of our

modern, highly developed legal systems...

General points of the essay

To Lie on the Bottom Building Service Brand: Enhancing Brand Through Operational Staff'S Brand Commitment. Research Proposal Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon Putting a new Strat Man course together putting people first The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention Top Down Vs Bottom Up Change When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand Star Wars Vs. Star Trek Stripping and Putting On Harry Potter And The Sorcerer'S Stone Book Notes Is A Free Study Guide On Harry Potter And The Sorcerer'S Stone By J. K. Rowling. Identify Some Of The Key Texts/Articles Within Your Proposed Area And Identify Some Of The Epistemological And Ontological Assumptions The Authors Are Making. Putting A Price on Students Putting A Price On Life Putting a Close Eye on Lasik

Essays related to the topic