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| Topic: |
Book Reports
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| Number of pages / Number of words: |
3 / 632 |
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And this gave birth to PT Cruiser, an aggressive car but with average gas mileage and safety ratings. When the Stuttgart based company Daimler-Benz acquired Chrysler (I'd say around 1998), PT Cruiser was under production and the new executives of Daimler Chrysler predicted it would fail, because the German code for cars is ENGINEERING...
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Believing it would be a marketing disaster, they relegated production to one plant in Mexico.
This turned out to be a huge (although understandable) mistake. German executives responded negatively to the modest quality of the car's engineering. American consumers responded positively to the car's high level of identity...
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