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Book Reports
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| Number of pages / Number of words: |
5 / 1230 |
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In response, it was highlighted by the Sales team that Aerial would face competition from two of its competing products priced at $400 and $395. Hence, it would be difficult to sell Aerial beyond a price of $425. Sales team reasoned that in order to capture the lost market share, Aerial should be priced even lower...
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Because of positive experience of customers in the past, TerraCog has had an advantage of word-of-mouth recommendations. Hence, it is imperative for Aerial to satisfy customer expectations to maintain its advantage. This makes the decision on Aerial even more critical to the company, both in short and long term...
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