Buy custom summary: The Hidden Persuaders
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Book Reports
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2 / 352 |
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In his article, Walker stayed that Word of Mouth is a untraditional advertising strategy in which companies, instead of selling advertisement on the public medias, have all different background?¦s people to sign up as agents. WOM got rid of the conventional marketing strategy, selling products to main street Americans; instead, they have main street Americans to sell their products...
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In his article, Walker stayed that Word of Mouth is a untraditional advertising strategy in which companies, instead of selling advertisement on the public medias, have all different background?¦s people to sign up as agents. WOM got rid of the conventional marketing strategy, selling products to main street Americans; instead, they have main street Americans to sell their products...
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General points of the essay
summary: The Hidden Persuaders
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