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| Topic: |
Book Reports
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| Number of pages / Number of words: |
5 / 1247 |
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Its a social experience and I believe that is a major contribution to the brand value!
In my belief, this is true because whenever I patronize a store I like to have a relationship with the staff or at least feel a sense of comfort inside the store. You know its simple, you go to your favorite Starbucks and you have a cozy extension of your home where you can meet and chill with friends or co-workers and also interact with your buddy behind the counter...
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Initially, the company that was established in Seattle in early 1971 didn’t sell coffee by the cup. Even still, the reputation of the company spread rapidly because of the brand value. The company sold freshly roasted gourmet beans which produced high quality coffee. That was their keys to building both the brand and the brand values for the company...
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