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I. Summary
Company founded in 1966 by§ Robert Mondavi in Napa Valley, California
Company vision to make California§ a recognized wine producing region alongside great winemaking regions of Europe
Major focus on technology and wine growing techniques§
§ Production of premium to super ultra premium wines
Mondavi focuses on§ personal sales, wine competitions, and lavish parties to promote the wines rather than conventional advertising
Mondavi has a portfolio of premium to§ super ultra premium wines to fill various price points and niches in domestic wine marke
Robert Mondavi Corp...
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I. Summary
Company founded in 1966 by§ Robert Mondavi in Napa Valley, California
Company vision to make California§ a recognized wine producing region alongside great winemaking regions of Europe
Major focus on technology and wine growing techniques§
§ Production of premium to super ultra premium wines
Mondavi focuses on§ personal sales, wine competitions, and lavish parties to promote the wines rather than conventional advertising
Mondavi has a portfolio of premium to§ super ultra premium wines to fill various price points and niches in domestic wine marke
Robert Mondavi Corp...
Essay fragment
General points of the essay
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