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Essay's paper info
| Topic: |
Book Reports
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| Number of pages / Number of words: |
13 / 3375 |
Essay's paper body
The claims were: "Every day, more than 4,000 babies die because they're not breastfed. That's not conjecture, it's UNICEF fact." and "They [Nestle] aggressively promote their baby milk, breaking a World Health Organisation code of marketing." We justified our claims and the complaint was rejected. For full details see the ASA Monthly Report Number 62...
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For full details see the ASA Monthly Report Number 62.
In May 1999 the ASA upheld all of Baby Milk Action's complaints about a Nestle anti-boycott advertisement. Nestle claimed that it markets infant formula "ethically and responsibly". Nestle also lost its appeal against the ruling. Read the full story
Our struggle to be heard
Nestle is a master of Public Relations techniques 5 and can draw on massive resources...
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