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| Topic: |
Book Reports
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| Number of pages / Number of words: |
2 / 529 |
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If the industry is having high fixed cost and variable cost only a few company can exist. In the case if soft drinks there are several brands which produce huge amount of output are considered to be the size of the industry and by dividing them with the number of total brands {size of market in units / number of products} according to 2005 report the total size of soft drink market was 12200million litre and there was about 25 companies therefore MES of that particular industry will be 12200m/25=283...
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Adult soft drink industry is the fastest growing sectors as there is huge increase in productivity and sales even though it’s a competitive arena companies can survive initiating certain measures such as marketing research and development by this way a new company can distinguish their product from the other competitors and positioning the company in a low risk zone can even be a better strategy for the company to cope the minimum efficiency scale for entering this particular industry is 283...
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General points of the essay
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