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Book Reports
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| Number of pages / Number of words: |
33 / 9229 |
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The corporations' revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants. McDonald's revenues grew 27% over the three years ending in 2007 to $22.8 billion, and 9% growth in operating income to $3.9 billion.[5]
History
"Speedee"
Main article: History of McDonald's
The business began in 1940, with a restaurant opened by siblings Dick and Mac McDonald in San Bernardino, California...
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Their introduction of the "Speedee Service System" in 1948 established the principles of the modern fast-food restaurant. The original mascot of McDonald's was a man with a chef's hat on top of a hamburger shaped head whose name was "Speedee." Speedee was eventually replaced with Ronald McDonald in 1963...
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