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| Topic: |
Book Reports
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| Number of pages / Number of words: |
5 / 1223 |
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Consider the 4 spokes of the Martha Stewart Living empire?publishing, television, merchandising, and internet/direct marketing. Do these all exude the same brand identity to the same audience?
Martha Stewart has created a successful empire by targeting a very clear audience - the homemaker seeking advice on how to make a better home...
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Per Exhibit 4, the audience of MSL includes women, in the age range of 25 to 54 Years of age, with 93% being homeowners. MSLO has been very effective in expanding share of attention of the target audience. The company has taken a core set of content and leveraged it across a broad range of media - books, magazines, television, internet, and merchandise...
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