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| Topic: |
Book Reports
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| Number of pages / Number of words: |
15 / 4064 |
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They are the “better people†fallacy and the “better product†fallacy.
Some companies believe that recruiting better people in comparison to their competitors will give them a competitive advantage. Ries and Trout believe that it is possible to assemble a small group of superior people, but the bigger the company the more average will be the abilities of its employees...
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Once more Ries and Trout disagreed, since they believe that once customers hold a particular product in their mind as number one it is extremely difficult for another product, even if superior to take that place in the mind of the customer.
The Superiority of the Defence
Clausewitz’s second principle of warfare is the superiority of defence...
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General points of the essay
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