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| Topic: |
Book Reports
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| Number of pages / Number of words: |
8 / 2220 |
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While customers were generally satisfied with Etisalat’s quality service, there was a general level of dissatisfaction regarding the lack of variety in packages available regarding the different types of customers they were serving. Du aimed to combat this by offering a larger number of packaged aimed at different users with different needs...
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Du aimed to combat this by offering a larger number of packaged aimed at different users with different needs. For example, packages with a heavy focus on data usage such as GPRS/Edge were rolled out for more tech-savvy consumers, aimed at mainly professionals and teenagers who require the usage of the internet on their mobiles for business and personal satisfaction needs...
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