Buy custom Marketing Information System
Essay's paper info
| Topic: |
Book Reports
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| Number of pages / Number of words: |
3 / 578 |
Essay's paper body
Management devoted most of its attention to managing money,
materials, machines, and men. Less attention to the fifth critical
resource of the firm: information.
How can management learn about:
?? Changing customer wants
?? New competitor initiatives
?? New modes of distribution, and so on?
The answer is clear:
Management must develop and maintain a marketing
information system and have the skills of carrying out sound
marketing research...
Essay fragment
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Management devoted most of its attention to managing money,
materials, machines, and men. Less attention to the fifth critical
resource of the firm: information.
How can management learn about:
?? Changing customer wants
?? New competitor initiatives
?? New modes of distribution, and so on?
The answer is clear:
Management must develop and maintain a marketing
information system and have the skills of carrying out sound
marketing research...
Essay fragment
General points of the essay
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