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Essay's paper info
| Topic: |
Book Reports
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| Number of pages / Number of words: |
3 / 676 |
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Title: Linking Retail Strategy, Atmospheric Design and Shopping Behaviour.
Abstract:
Most of the work in atmospherics has focused on consumer reactions to environments while the strategic dimensions of this decision have largely been ignored. The gap is explored by focusing on the managerial dimensions of store atmosphere by linking retail strategies and atmospheric design with consumer behaviours and issues...
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The gap is explored by focusing on the managerial dimensions of store atmosphere by linking retail strategies and atmospheric design with consumer behaviours and issues.
2. Title: The evolution of brand choice.
Abstract:
The purpose of this study is to trace key developments in the evolution of consumer brand choice...
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