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He also has dangled a reward in front of them, "if you make your targets you'll get a great bonus". This entire, works sometimes but not every time. And there have been casualties.
John's motivation of his team members has been through either fear of negative consequences or through the promise of rewards (Herzberg 1991)...
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This type of motivation is sometimes called Frederick Herzberg's KITA theory. This is also sometimes called ?stick and carrot' motivation approach. Where, the carrot is often, bonus or promotion or increase pay, while the stick is censure or even the sack for failing to meet the targets (Herzberg 1959)...
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