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This article talks about how market research can provide useful inputs in the Lead User Methodology which can improve the productivity of new product development, especially to those products that are subject to rapid technological changes. Lead users not only provide information concerning their unfilled needs but even provide solutions and can even be developers of successful new products...
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This article talks about how market research can provide useful inputs in the Lead User Methodology which can improve the productivity of new product development, especially to those products that are subject to rapid technological changes. Lead users not only provide information concerning their unfilled needs but even provide solutions and can even be developers of successful new products...
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LEAD USER ANALYSIS FOR THE DEVELOPMENT OF NEW INDUSTRIAL PRODUCTS
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