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Book Reports
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2. What do you think of the companys product strategy and product range? Do you agree with the matrix approach
described in Figure B of the case?
3. Despite its success, there are many downsides to shopping at IKEA. What are some of these downsides? IKEAs
Vision Statement (in Figure C of the case) describes how the company seeks to build a partnership with its customers...
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2. What do you think of the companys product strategy and product range? Do you agree with the matrix approach
described in Figure B of the case?
3. Despite its success, there are many downsides to shopping at IKEA. What are some of these downsides? IKEAs
Vision Statement (in Figure C of the case) describes how the company seeks to build a partnership with its customers...
Essay fragment
General points of the essay
Ikea invades america questions
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