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The customer component is addressed in Harley- Davidson's mission statement and is identified as motorcyclists and the general public. The products and services component is identified in their motorcycles and the Harley-Davidson brand products. The mission statement mentions the target market as riders, and those who may want to become a rider...
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The customer component is addressed in Harley- Davidson's mission statement and is identified as motorcyclists and the general public. The products and services component is identified in their motorcycles and the Harley-Davidson brand products. The mission statement mentions the target market as riders, and those who may want to become a rider...
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General points of the essay
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