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Book Reports
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If he decides to produce his soda, to remain successful he can provide substitutions to keep his business alive. Like his competitiors, to prevent rivalry he can produce a tea or water bottle drink in addition to his soda so he will have enough capital to stay competitive. The cola business can be a lucritive one if Ian can meet these challenges...
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The cola business can be a lucritive one if Ian can meet these challenges. Unless Ian’s soda is exceptionally different and offers a marketable benefit different from its competitors is recommended that Ian sell his soda idea to Pepsi or Coca-cola who have already saturated the cola business.
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