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In the next section in chapter four, “deception to a new faith,†Eric Schlosser takes the readers back to the 19th century when franchising opened a new business major. Mostly, he talks about McDonald’s history, and how McDonald became a giant corporation. In 1960s, McDonald “hired Louis Cheskin—a prominent design consultant and psychologist – to help ease the transition†(97)...
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In the next section in chapter four, “deception to a new faith,†Eric Schlosser takes the readers back to the 19th century when franchising opened a new business major. Mostly, he talks about McDonald’s history, and how McDonald became a giant corporation. In 1960s, McDonald “hired Louis Cheskin—a prominent design consultant and psychologist – to help ease the transition†(97)...
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