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Book Reports
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In 1988, Airbus controlled 16% of the market, climbing rapidly to 37% in 1996. By 2004, however, Airbus has rocketed to over 50% of the market, delivering 305 jets in 2003, and signaling its major suppliers its intention to deliver 310 jets in 2004 and 400 jets in 2005 (Newhouse 85). Boeing on the other hand, has emerged as a world leader of aircraft production after a series of mergers and purchases including such companies as Rockwell International, McDonald Douglas, Hughes Electronics, Jeppesen Sanderson and Hawker de Havilland...
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Boeing on the other hand, has emerged as a world leader of aircraft production after a series of mergers and purchases including such companies as Rockwell International, McDonald Douglas, Hughes Electronics, Jeppesen Sanderson and Hawker de Havilland. (Company Website) Given their multiple successes, it is not surprising that Airbus and Boeing have a number of competition factors driving their innovations...
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Assignment Brief: Compare and contrast the strategies of Boeing and Airbus in the civil aviation industry.
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