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| Topic: |
Book Reports
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| Number of pages / Number of words: |
2 / 418 |
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." Automotive News Europe. 12.21 (Oct 15, 2007): 18. European Business ASAP. Gale. University of Strathclyde GSB. 5 Feb. 2008
6. Stealing Share (2004) BMW Brand Study [www] http://www.stealingshare.com/content/1148328698453.htm (5 February 2008)
7. BMW ltd.(2008) BMW Limited [www] www.BMW.com (2 February 2008)
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“We offer our customers emotional products which through the strength of the brand and the substance of the product fulfill the customers wish for individualization and differentiation. The BMW group will never build boring products.â€
Well BMW does never create cars for individual neither it fulfills all the needs of each and every customer but what BMW does do is that it generates an idea of the status of owning a BMW differentiate that it is built for your own comfort Design & Security which makes a special bond between BMW & their customers...
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