Buy custom Assorted Canned Beverages (various Manufacturers)
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| Topic: |
Book Reports
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| Number of pages / Number of words: |
3 / 782 |
Essay's paper body
With bottle sales running strong, the brand's
marketing team decided to put an illustration of the bottle on Orangina
cans in 1995. "We needed to communicate that message of premiumness on
the 12-ounce can," says Orangina marketing executive Raja Kort. "We
found that the image of the bulby bottle does that job, because it takes
the concept and image of the product and transfers it to the package...
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"We
found that the image of the bulby bottle does that job, because it takes
the concept and image of the product and transfers it to the package."
Kort's mention of "premiumness" speaks to a key element of the
bottle/can schism: Glass bottles just look classier than cans.
Anheuser-Busch marketer David English says this factored heavily in the
brewery's decision to begin depicting Michelob's trademarked bottle
shape on the product's can design in 1996...
Essay fragment
General points of the essay
Assorted Canned Beverages (various Manufacturers)
Bottle Water
A Closer Look From The Other Side Of The Bottle
Litreture Essay** The Killing Bottle**
Time In A Bottle
Bottle Nosed Dolphin
Bottle Rockets
Bottle nosed dolphins
Breast vs. Bottle
competition in the bottle water industry
Mini-Bottle Controversy
The Bottle-nosed Dolphin
breastfeed or bottle-feed?
Soda bottle rocket
soda bottle
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