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The idea came to him

on framing a five borough party. The marathon would not only be a vehicle of showcase running,

but it would also boost the New York City's economy which was in a deep downturn. A boost to

his dream came from borough president Sutton, who requested Lebow that if the proper police

protection and the money was offered would Lebow stick with his idea...

Lebow accepted this idea

and the next step was who would sponsor the race. Rudin Management Companybecame on the

first sponsors, offering twenty thousand. . Knowing that it would not be enough Lebow turned to

other sponsor. He wrote a letter to Citibank and no interest was shown by them. Than he turned

to Manufacturers Hannover Bank and the vice president thought " Wouldn't it be wonderful to

have thousands of people running around New York City in our T-shirts?" He offered five

thousand dollars...

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