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| Topic: |
Book Reports
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| Number of pages / Number of words: |
3 / 784 |
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Nike marketed itself as a new and innovative shoe company that constantly had the athlete's performance in mind unlike existing companies who focused on their products appearance and durability. Nike infested their market with bright colors, new styles, and technology information pertaining to their products...
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This is why Steve Prefontaine and Nike were a tremendous tandem in the early years of Nike's existence.
By 1984 Nike had supplanted Adidas as the number one selling running shoe company in America. But this was not enough for Nike. At this time Nike was known for its attention to the wants and needs of their market, the individual runner...
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