Buy custom Adidas—Will Restructuring Its Business Lineup Allow It To
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Book Reports
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2 / 521 |
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Reebok also designed, marketed, and sold Rockport footwear, Ralph Lauren footwear, Greg Norman apparel, and CCM, Koho, and Jofa hockey equipment. In 2004, Rockport and Reebok’s hockey brands contributed $377.6 million and $146.0 million, respectively, to the company’s total sales of $3.8 billion...
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In 2004, Rockport and Reebok’s hockey brands contributed $377.6 million and $146.0 million, respectively, to the company’s total sales of $3.8 billion. Reebok did not disclose the sales contributions of its Ralph Lauren or Greg Norman product lines.
The acquisition would increase adidas’ annual revenues to nearly 809 billion ($11 billion) and give the company a much stronger presence in North America, which accounted for 50% of the global sporting goods market...
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General points of the essay
Adidas—Will Restructuring Its Business Lineup Allow It To
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