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| Topic: |
Biographies
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| Number of pages / Number of words: |
3 / 823 |
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This can be done through special training sessions, and incentive programs that can increase their knowledge, enthusiasm and interest toward their newly designed jobs (Marchetti, 2006).
Second strategy: Broadening product coverage and lowering selling costs
WICS has a product line of premium products that have premium prices, meant for the high end and average market but not for the economy class...
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Despite the premium prices for the products that WICS charges the quality of the products is not significantly better than the one of the competition and the costs that WICS have for selling the products are much higher than the competition. The information the case gives put for the level of cost is as follows:
| |Distributors margins% |Cost of sales% |
|WICS |30-40 |10-15 |
|Competition |15-20 |5-8 |
The figures in the table show that WICS has disadvantage in comparison to the competition when it comes to the margins that it pays and to the cost of sales that the company encounters...
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