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Essay's paper info
Topic: |
Biographies
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Number of pages / Number of words: |
3 / 716 |
Essay's paper body
It identifies and gives explanations about the marketing strategies
implemented to export the IKEA concept to the French market.
The research was conducted using the case study method. It is based on primary and
secondary data. Secondary data collected from IKEA?s brochures and survey research results
and primary data collected through interviews with the person responsible for the public
relations of IKEA France...
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But, about the place of establishment of the
stores in France, Ikea was forced to adapt to the sites and especially to the ways of life of the
inhabitants. The distribution varies and cultural adaptation too.
As IKEA claims to standardize its products to people, the communication is important to
make change people attitudes and style of interior for example...
Essay fragment
General points of the essay
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