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Essay's paper info
Topic: Biographies
Number of pages / Number of words: 3 / 716
Essay's paper body

It identifies and gives explanations about the marketing strategies

implemented to export the IKEA concept to the French market.

The research was conducted using the case study method. It is based on primary and

secondary data. Secondary data collected from IKEA?s brochures and survey research results

and primary data collected through interviews with the person responsible for the public

relations of IKEA France...


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But, about the place of establishment of the

stores in France, Ikea was forced to adapt to the sites and especially to the ways of life of the

inhabitants. The distribution varies and cultural adaptation too.

As IKEA claims to standardize its products to people, the communication is important to

make change people attitudes and style of interior for example...


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General points of the essay

James Adams on the French Revolution James Earl Jones: A Voice In The Crowd James Jones The Hidden Job Market: Strategies for Survival Advanced Export Marketing As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept. Export Strategies Introducing a business into the French market Jones Blair - Strategic Marketing Management Marketing Audit Approach - Ikea Marketing Plan For Benefit To Increase Market Share In Its Existing Market Segment Setting export prices with a marketing view Market Targing Strategies IKEA Marketing Mix Analysis “Biological explanations of schizophrenia tell us all we need to know about this disorder” Critically consider biological explanations of schizophrenia with reference to the issue raised in the quotation above

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