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Biographies
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| Number of pages / Number of words: |
1 / 276 |
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The Companion campaign kicked off in late September with the tongue-in-cheek "Hook Up With TiVo" contest, encouraging TiVo-tees to submit their very own personal ads on behalf of their lonely HD television sets in search of an understanding TiVo HD. The team also "hooked up" top technology writers and influencers with brand new review units in order for them to test the new HD system...
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The Companion campaign kicked off in late September with the tongue-in-cheek "Hook Up With TiVo" contest, encouraging TiVo-tees to submit their very own personal ads on behalf of their lonely HD television sets in search of an understanding TiVo HD. The team also "hooked up" top technology writers and influencers with brand new review units in order for them to test the new HD system...
Essay fragment
General points of the essay
Encouraging the Heart
HBS Tivo Case Analyais
TIVO BUSINESS CASE
The Move to T.V to TiVo
TiVo's problem rests in its inability to convince consumers to change their television consumption habits. Improper targeting and positioning have led to an ineffective product, price-point and promotion strategy that has stranded TiVo in the chas...
Tivo Analysis
Tivo Case Study
tivo case analysis
A Loner's Companion
My Personal Search For A Meaningful Existence
Wellness: a personal search
tivo
The Search For Black Holes: Both As A Concept And An Understanding
Strategic Inflection: TiVo in 2003
Strategic Inflection: TiVo in 2005
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