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Essay's paper info
| Topic: |
Biographies
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| Number of pages / Number of words: |
4 / 952 |
Essay's paper body
The advert includes people with rabbit masks on their heads, this aims to represent the fact that people think that healthy eating is like eating rabbit food. Sainsbury's is trying to combat this by explaining that healthy eating dose not have to be bland and unattractive and can be very tastey. The advert is mostly shown durin the day which is when Sainsbury's target audience ( which is mainly mothers ) is tuned in...
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The advert is mostly shown durin the day which is when Sainsbury's target audience ( which is mainly mothers ) is tuned in. They aim the promotion at mothers because it is mothers that have control over what their children eat, and all mothers want ensure that their kids are eating healthy.
c)
The role of promotion in this campaign is to increase sales and make customers aware that heathly eating is not boring...
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