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| Topic: |
Biographies
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| Number of pages / Number of words: |
18 / 4951 |
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Than if the same # of people had contributed independently.
-Normally in group dynamics, DIRECT QUESTIONS ARE AVOIDED
-Indirect inquiries that stimulate free and spontaneous discussions are used
-Focus groups ARE 1 ASPECT OF QUALITATIVE RESEARCH
-Today most of all marketing research expenditures for qualitative research is spent on focus groups...
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Than if the same # of people had contributed independently.
-Normally in group dynamics, DIRECT QUESTIONS ARE AVOIDED
-Indirect inquiries that stimulate free and spontaneous discussions are used
-Focus groups ARE 1 ASPECT OF QUALITATIVE RESEARCH
-Today most of all marketing research expenditures for qualitative research is spent on focus groups...
Essay fragment
General points of the essay
Academics, Practitioners And Qualitative Market Research
Focus Group
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