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He wanted to open a branch of his brother's New York dry goods business. Soon after his arrival, a prospector found out what Strauss was selling and suggested he should have made the canvas into some kind of pants that would last for the miners. The miners liked the pants but complained about the materials...
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Strauss listened and switched to a different fabric. Later on the fabric became known as denim and the pants were nicknamed blue jeans. The Levi’s Jeans Company became successful in the Gold Rush era (Video, 1997). Strauss listened to others and observed what people needed during gold rush, which made him become successful...
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