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Although Apple eventually realized the economic value of strategic alliances, it should have occurred earlier
A strategic alliance can be a sustained competitive advantage if it is rare, difficult to imitate, and the company has an organization to exploit it. If the number of competing firms implementing a similar strategic alliance is relatively few, the strategy is rare...
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If there are socially complex relations among partners and there is no direct duplication, the strategy is difficult to imitate. (Barney, 384-9)
Conclusions
We feel that Apple must focus on several key aspects to continue to grow and succeed. They must continue a stable commitment to licensing, push for economies of scope between media and computers, and become a learning organization...
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