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Success is determined by productivity, efficiency in distribution, marketing and management and obviously price. The key to success doesn?t lie in having superior quality while ignoring price or vice versa. Instead successful companies compete on the basis of appropriate value – the best combination of quality, price, reliability as well as delivery holding the design and characteristics equal for all products sold...
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The success of Japanese companies in sectors such as electronics or automobiles proves this. However Lewitt also opposes (to some extent he seems to oppose himself here) the fact that quality and price would be incompatible. Instead he argues that they are compatible and that low-cost firms focus on quality...
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CEOf
As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.
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